Archive for the ‘Being Green’ Category

Nonprofit vs. for profit:
a civilized debate

Saturday, November 28th, 2009

Twice in the last week, I’ve asked for advice on where to turn for startup funding for ReGeneration Productions, LLC, the production company bringing you Mission: Sustainable. Twice, I’ve gotten the same answer: “Go nonprofit; it opens up a world of grants!”

Each time I hear this, I pause to reconsider and come to the same conclusion: Why shouldn’t organizations committed to passion over profit have a larger share of capitalist pie? Why should all do-gooders participate in commerce in separate sphere, guided by special rules and prescriptions? And lastly, call it semantics, but I’ve got a beef with using the phrase “nonprofit” to describe all of these wonderful organizations that have great potential for income. Something about the very wording seems to emasculate a corporation.

Environmentalists are spending a LOT of energy explaining to for-profit companies why they need to build concerns for environmental and social responsibility into their existing profit equations. Books like Natural Capitalism and Cradle to Cradle share roadmaps on how companies should turn a profit in a less resource-intensive way. The trend is to push, coddle, protest, boycott, and embarrass existing companies into good behavior, when maybe it’s time to pour some of that energy into supporting new companies that “get it” from the beginning. Arguably, it’s the same logic as mandating sustainability education for children who will be tomorrow’s leaders. It’s about investing in the leaders of tomorrow today.

I’d like to hear what other folks have to say about the nonprofit vs. for-profit debate. I’m open to rethinking my logic, so let me hear from you: What are the pros and cons in your view?

Yours in business,

Rose

[Images courtesy of http://savantcreativegroup.com/wp-content/uploads/2009/06/money_plant.jpg and http://www.ebooknetworking.com/books/086/547/big0865475873.jpg]

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Save green by going green:
tax credit and rebate resources

Wednesday, November 25th, 2009
Nathan and the family learn about the marsh and water systems with Buphalo, one of our two outdoor consultants.

Nathan and the family at the marsh with Buphalo, one of our two outdoor consultants.

I just finished filming my segments for most of the Mission: Sustainable pilot on Saturday afternoon. I think after several days worth of being on camera, I finally felt comfortable relaying my information in a (hopefully) fun and straight-forward way. As a co-host (with the fantastic Megan Hilfer at my side), my role is to help guide our chosen family through the Mission: Sustainable process… which means that I got to play in the mud with the family and our outdoor consultants, while Megan “combed the home” with the other experts. I think I got the more fun job…

The last scene we shot had me and Megan debriefing with the family about their Missions for the coming month. For the most part, they seemed game to make lifestyle changes in a lot of different areas, including buying more local produce, swapping out incandescent bulbs, and using chemical-free soaps. They were worried though about some of the big ticket items, like investing in more energy-efficient appliances. I don’t blame them. Some of the greatest gains in efficiency, like updating your heating, can be prohibitively expensive for a lot of people.

Fortunately, local utility companies and the state and federal governments can help to ease the financial burden of upgrading. You can check out the Database incentives for Renewables and Efficiency (a website set up by the US Department of Energy) for a comprehensive list of rebates and tax credits that will balance out much of the costs. I easily found two incentives our first Mission: Sustainable family can use. One is a federal tax credit of up to $1,500 if they upgrade their furnace. The other is a $50-100 rebate from Seattle City Light for swapping their old washing machine for a more energy- and water-efficient model.

And the best part is that the savings the family will have in the long run (by using more efficient models) will more than pay for the switch. Which means more money for family outings and rolling around in the mud. I just hope I’m invited next time too.

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Working soil so that soil works for us

Wednesday, November 18th, 2009

I believe sustainability comes down to knowing that each choice we make has a “cost.” The true “cost” is a combination of the economic, social and environmental costs set against the offsetting benefits associated with each choice we make. 

The reality of sustainability is that most people only make small changes to their lives. As humans, we are very entrenched in our habits and usually it requires a real awakening for us to make genuine change. This is the beauty of the new show Mission: Sustainable. As the show’s consultants, we have the ability to give each family a true lifestyle makeover.  How does their lifestyle really impact our planet? 

Example landscaping from InHarmonyI am so fortunate to be making a living working with the Earth. As co-founder of In Harmony sustainable landscapes, my work every day is based on working with the land, plants, water and wildlife. If my employees and I do our work correctly, the results are both beneficial and beautiful, and they contribute to real sustainability. As earth stewards, we all can do our part to create a world that can sustain all inhabitants, including humans.

For me, the answers are right under our feet. If we properly care for soil, we can produce a world that feeds, clothes, houses and respects everyone. But to do that, we must understand how precious our soil and water are. And we must understand that only healthy soil will support an intricate web of life. If we can understand the complex soil food-web, then we will see why it is our responsibility to care for the land correctly at all costs.

Do you realize that there are upwards of 4,000,000,000 beneficial organisms in a teaspoon of healthy soil? That’s four billion … with a B! Each one of these organisms is doing its part in the intricate soil food web. Remove or damage one or any of these organisms, and you damage Mother Nature’s ability to provide for our planet. Bacteria, fungus, nematodes, protozoa, earthworms, the list goes on and on. 

Some organisms perform like mycorrhizal fungi, which colonize the roots of plants.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

In fact, did you know that 95 percent of the world’s land plants form a relationship with mycorrhizal fungus? The mycorrizae and roots work in a symbiotic relationship in which each organism benefits. Research estimates that mycorrhizal fungal filaments explore hundreds to thousands of times more soil volume compared to roots alone.

When these symbiotic relationships are allowed to flourish, plants’ roots gain additional water and nutrients from the fungus and the fungus gets sugars from the roots. Research has shown that these exchanges not only improve nutrient and water uptake, root and plant growth, and yield, but that they also reduce transplant shock and drought stress.

Unfortunately many of our common soil practices can degrade the mycorrizae-forming potential of soil. Heavy fertilizer applications, tillage, removal of topsoil, erosion, site preparation, careless home construction, and leaving the soil bare are some of the human activities that can reduce or eliminate beneficial soil fungi. Because of this, all new plantings should be inoculated with mycorrizae after their installation to ensure minimum plant loss and quicker plant establishment—as well as less erosion and runof from your little patch of earth.

Stay tuned for Ladd’s next post on basic soil building practices.

[Mushroom photo courtesy of Flickr user photogirl17: http://www.flickr.com/photos/kitkaphotogirl/3006610477/ / CC BY 2.0]

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Seattle chef exposes innocent family’s dirty little food secrets

Monday, November 16th, 2009
Maybe I should get back in the kitchen where I belong...

Maybe I should get back in the kitchen where I belong...

A dream job, I tell ya. That’s the first thing I thought when producer Rose Thornton and director Jon Sumple informed me that my mission, should I choose to accept it, would be to help a family make greener choices when it comes to their eating habits. First, they said, you’ll whip through their kitchen, flinging cabinets open and exposing their dirty, perhaps trans-fat coated secrets, hidden cleverly behind organic stock boxes. Then, you can take them around the city and educate them about sustainable food choices, and following THAT, you can cook for them and show them how to eat simply, deliciously and with less impact on the planet. Sign me up, I said. I’m game! Show me to these cabinets. Lead me to their refrigerator.

Oh, it wasn’t all a corn-syrup laden cake walk. The family didn’t make it easy for me. There were no arrows pointing to their dirty little food secrets, no red carpets laid out leading me to their processed breakfast sausage patties. But I got them. Oh, yes, I got them. I just had to locate their basement freezer and snag their bag of groceries when they walked in the door, arms laden with fresh purchases. I got my material and I caught them, their unaware fingers gripped around some farmed, frozen imported shrimp. Caught them red-handed, I did, and as it turns out, like most folks, completely unaware of the many issues with imported shrimp.

That's better... Preparing to work the magic.

That's better... Preparing to work the magic.

Truth is, most of us are unaware of the issues surrounding our food choices. It’s easier to digest that way. But Mission: Sustainable isn’t about helping us choke down the overly processed; it’s about making informed choices. Choices, it turns out, that can be delicious. In the filming of our pilot episode, I took their farmed Indonesian shrimp and Jiffy Corn Muffin Mix and I raised them some homemade polenta, braised Northwest greens and wild U.S. pan-seared shrimp. I’d like to think they got the better end of my proverbial spoon.

 

 

Pan-fried wild shrimp with green chile and cheese polenta   

Ingredients:

1 pound wild U.S. shrimp—peeled, deveined

1 tablespoon Ancho chile powder

1/4 teaspoon salt

1 teaspoon brown sugar

1/4 teaspoon thyme, dried

2 tablespoons orange juice

2 cups stock, chicken or pork

2 cups milk, whole

1/2 cup polenta (I like Estancia organic, found in bulk at PCC)

1 cup cheddar cheese (I like Beecher’s Flagship)

2 ounces green chiles, mild—canned are fine, chopped

1/4 teaspoon salt

1 tablespoon butter, unsalted

1 tablespoon vegetable oil

 

Instructions:

Place the peeled and deveined shrimp in a sealable bowl. Add the spices and orange juice. Cover and shake up to coat with rub. Set aside.

Heat the milk, stock and salt to a simmer. Whisk in the polenta gradually, reduce heat and stir for 5 minutes until creamy and tender. Add cheese and chilies and mix in. Serve right away.

Heat a skillet over high heat. Add the butter and oil and, when sizzling, add the shrimp. Cook over high heat without disturbing about a minute on each side, until lightly browned. Don’t overcook. When shrimp just start to curl and turn pink, they are done.

Serve with braised greens (below).

 

Braised Northwest Greens   

Ingredients:

2 tablespoons extra virgin olive oil

1 bunch mustard greens—leaves removed from rib, chopped, rib discarded

1 bunch chard—leaves removed from rib, ribs and leaves sliced separately

1 bunch kale—leaves removed from rib, chopped, rib discarded

1/2 teaspoon salt

2 cups stock, chicken, pork, or vegetable

1 pinch red chile flakes

1 teaspoon honey

1 tablespoon apple cider vinegar—or more to taste

 

Instructions:

Heat a sauce pot over medium high heat. Add oil and then greens and salt. Stir and cook for about a minute. Add stock, chile flakes, honey and vinegar and bring to a boil. Reduce to a simmer and cook down for about 20 minutes, until tender. Serve in bowls with pot liquor.

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Pain in the glass
leaves me seeing green

Friday, November 13th, 2009

What was left of my passenger window.

No, these aren't diamonds. Just what was left of my passenger window.

Last Saturday was Day Three of ReGeneration Production’s Mission: Sustainable pilot shoot, and, despite the rain, I was in a spectacular mood walking the six blocks to my car. We were set to visit Seattle’s Mutual Fish market and tape a segment where Food Consultant Becky Selengut prepares a scrumptious shrimp surprise for our makeover family. All systems were “go,” and I was primed for a productive day.

That is, until I arrived at my car and noticed remnants of crackled glass clinging to the door frame where my passenger window used to be. I was the victim of a smash and grab, and I was instantly panicked. Not by the shattered glass, but by the possibility my lighting gear – essential for the day’s shoot – was lifted by the larcenist from the back of the car. When I opened the hatch, I was oh so thrilled to see the kit was still intact. Big sigh of relief! Appears the thief was more interested in an iPod charge cord and USB cable than $500 worth of lighting equipment. Thank you for your consideration, or ineptitude, my dear intruder.

I still had a schedule to keep, so my wife and son rescued me to deal with the police and insurance calls while I hopped into a backup car and shuttled off to the shoot. And I’m happy to say the rest of the day went off without a hitch. (By the by, Becky’s shrimp, grits and greens were off the hook!)

My son secured a Monday appointment with Safelite AutoGlass to replace the window. The tech dropped by my apartment right on time, reviewed the process with me and said he’d be done in 30 minutes. He was done in 20. It was an efficient repair made even simpler by the electronic work order process. There was only one piece of paper involved in the entire transaction: my sales receipt. The tech scanned my debit card and verified the funds transfer via his cell phone. After that, I used a newfangled pen that scanned my name as I wrote, the tech pushed a few buttons on his phone and we were done in a jiffy.

I asked about the Jetsonian process, intrigued by the sustainability of it all. The tech said it was a relatively new process that “saves a lot of time, makes my job easier and it’s green to boot. Can’t beat that.” He said the word “green”! He gets it. His company gets it: Green is good. So, the next time you experience an auto glass incident, think Safelite and know they are working to make the world more sustainable.

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“Roads”… to where?

Tuesday, November 10th, 2009

A favorite philosopher of mine characterizes human habits as roads. It’s a simple Traffic Jam - flick user lynacconcept, but one that I’ve really fallen in love with. Established habits are easiest to travel because, in effect, they’re so well-used that they might as well be paved. Meanwhile, new or infrequent actions and thought patterns can feel a bit like bushwhacking through blackberries. Although more and more it certainly seems that today’s well-traveled roads are something short of a picnic.

Working with ReGeneration Productions on Mission: Sustainable has set me to thinking quite a bit about habit. No surprise — it’s a concept that has, of course, become central to the show. In fact, one of the truly genius aspects of Mission: Sustainable is, I believe, that the cast and crew don’t just roll in, roll out, and never return to the lives of the featured family. Instead, now that the family has undergone their various “lifestyle makeovers,” they’re just beginning the mission to sustain them.

Experts say it takes somewhere in the neighborhood of one month of effort for a new habit to become solidified. This makes sense. New roads require building after all, and that takes some patience and resourcefulness, even for simple habits like remembering to include grocery bags from home on trips to the store. The family featured on the pilot, meanwhile, is taking on changes across the board, and it’s no accident that the Mission: Sustainable crew will be returning to measure their progress in four weeks’ time.

We live in a part of the world where there are lots of well-traveled roads. Roads that seem simpler, and seem more efficient but which in truth are gigantically wasteful. These roads feel very natural for us to take … but are they? Or are they only familiar?

Off-roading requires attention and effort, of course. The road is unestablished, or perhaps just incomplete. But we know that traveling this new road will make it easier for others to follow. And the destination — a world of increased health, social responsibility, financial efficiency, and stronger local communities — is certainly worth finding our way to.

Special thanks to artist Victoria Christian for permission to use her beautiful painting "Destination Sun" for this post.

Special thanks to artist Victoria Christian for permission to use her painting "Destination Sun" for this post (Notice that subliminal Earth-mama sleeping on her side? Victoria had to point it out to me!). Her website may be viewed at http://www.victoriachristian.com/.

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[Photo courtesy of Flickr user lynac: http://www.flickr.com/photos/lynac/321100379/ / CC BY 2.0]

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Aunt Thelma’s pistachio pudding
and other green holiday ideas

Saturday, November 7th, 2009

Living without a car means that I end up walking a lot. I’d like to say that I’m a hardcore walker who minds neither rain nor wind, but I’m a sucker who often ends up walking through Northgate Mall on my way home to avoid several blocks worth of wet socks.

Last week, before Halloween, I was strolling through the mall to avoid the weather, dodging salespeople offering everything from cell phone plans to glittery pony-tail extensions. As I looked anywhere but into the salespeople’s eyes, I noticed that I was surrounded.

No, not by artificial hair extensions. By Christmas decorations. christmas decore chooyutshing (away)Yes, the week BEFORE Halloween. If you’re anything like me (that is to say scornful of anything Christmas before December), you may wonder why I’m tackling a topic like holiday shopping now. And you’d be right. But my excursions through Northgate Mall have told me that this blog entry isn’t early at all — it’s right on time.

Last year, I didn’t give physical presents. If you’d asked me why a year ago, I’d have smooth-talked about the importance of not falling into the consumer mentality of “buy, buy, buy” that’s taxing the earth’s natural resources. Actually, I plain old put off shopping till it was literally too late. Ooops! I didn’t even make up cards. On Christmas morning, I started a new tradition out of necessity. I stood up and SPOKE my presents.

“Mom, this spoken coupon is good for dinner and a play with yours truly.”

“Dad, this spoken coupon is good for dinner and a concert with yours truly.”

“Teresa (sister) this spoken coupon, if we can remember it, is good for a fashion consultation with … yours truly.”

Sure, at the time I was just hastily fulfilling the tradition of gifts, but I have to say, the spoken coupons weren’t forgotten, and they turned into the best holiday gifts ever.

Mom and I had dinner at an Indian restaurant on The Ave and attended a University of Washington School of Drama play that she directed when she herself was a masters student at UW many years ago.

Dad and I went to happy hour at Sazerac in downtown Seattle and then to Benaroya, not for a concert, but to hear Ken Burns speak about his new documentary, The National Parks: America’s Best Idea and preview clips. We’d visited most of the parks from the documentary over the course of many happy family camping trips in years past.

And my little sister didn’t let me forget the fashion consultation, which took place before she left for freshman year of college out of state. I’d like to think that the purchases we made together helped her bring a little bit of Seattle and her sister’s love with her to school.

So, my challenge to you is:

1)      Don’t start thinking about December holidays before Thanksgiving.

2)      When you can’t put off the holiday any longer, think about giving a shared experience, rather than a physical gift. I think you’ll find yourself having less impact on the planet and more impact on your loved ones’ hearts.

[Photo courtesy of Flickr user chooyutshing (away): http://www.flickr.com/photos/25802865@N08/3101867576/]

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On second thought,
I’ll pass on the 3,000-mile salad

Tuesday, November 3rd, 2009

Local and season produce at Pike Place Market. Yum!

Produce galour at Pike Place Market. Yum!

I never thought twice about where my food came from prior to relocating from South Florida to Seattle last spring. A year ago, if you asked me where my veggies came from I would have answered with confidence, “the grocery store.”

Now I know better.

You see, South Florida isn’t exactly a mecca of sustainable living. It’s more like Sodom and Gomorrah in that consuming anything and everything is considered an admirable lifestyle. In SoFla, it’s all about presentation – from fancy cars to elaborate homes to convenience dining to lush and thirsty landscaping. You gotta look good to feel good in the land of palm trees, sandy beaches and unbearable humidity.

While I personally didn’t subscribe to an image-driven lifestyle, I was affected by it. I ate out more and shopped less, and never thought twice where my salad veggies came from. That was until I moved to the PNW and met Mission: Sustainable’s Food Consultant Becky Selengut. She might not know this, but Becky is the reason I now read labels to determine where a food item came from and ask whether or not it’s in season.

I never once thought about the concept of seasonal foods before I moved to sustainably driven Seattle. Since Becky opened my eyes to sustainable and seasonable food choices, I learned that loads of grocery store produce is either from California or South America. Aha. I get it. It takes a lot more fuel to get goods from Brazil and Cali than it does from Snohomish County.

Now, Becky has me thinking. If it’s not in season, I try (although, I must confess, I do cheat on occasion) to avoid it. For example, I love tomatoes. And when I learned how short tomato season is locally, I believe I cried. But I was determined to be as green as possible, so I now ask if produce is local. When it is, and it’s in season, I order with gusto. While I can deal with California crops being only a few states away, I can no longer muster the courage to order south of the border salads. The carbon footprint of a 3,000-mile salad is too immense for me to consider.

My selfish side says, “Gee, Becky, thanks for ruining a perfectly delicious salad.” My ever-expanding sustainable side, however, says, “Thank you, Becky. Thank you very much.”

Photo credit: Mary Jo Manzanares

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Global warming debate:
Cyclical trend or growing concern?

Tuesday, September 8th, 2009

I had an interesting conversation with a friend this weekend about the validity of “global warming” as a scientific fact. It was a healthy discussion that had both sides digging in and backing up their positions with fervor.

I’m not one to say that global warming is caused solely by human consumption, but there is no refuting the fact that we are adding to it. My friend’s position? Warming and cooling trends are cyclical – usually in 30 year trends – and there’s evidence we’re at the beginning of a new cooling trend.  He commented that his parents  used to talk about the Snoqualmie Pass area snowpack being more than 150 inches back in 1979 and that it disappeared during the latest warming trend, which he believes may be over and reversing.

I agree in cyclical weather patterns, but there’s one thing global warming naysayers rarely take into consideration: the effect of a growing global population. In 1979, the world population was 4.3 billion. Today, it’s 6.8 billion – that’s a 63% increase or 2.5 billion more people belching CO2 into the atmosphere! To put things in perspective, the world population was 2.5 billion in 1955. So, in the last 30 years, the population of the earth has grown as much as it had … since the beginning of man through 1955! Yikes! I believe the population growth impact is immeasurable when viewing historical warming-cooling evidence simply because there is no precedence. We have no idea what a population of nearly 7 billion is having on the atmosphere compared to 30 years ago because the impact is changing exponentially.

It’s obvious that the additional 2.5 billion people on earth since 1979 are emitting more CO2. And if we know that CO2 emissions contribute to global warming, we can logically say that humans are contributing to the problem. And as long as the population is growing, the livestock population – another major contributor to global warming – is growing, too, which only makes matters worse! In addition, scientists have discovered that the thawing permafrost, a result of global warming, is accelerating and that the thaw contains nearly twice as much CO2 as experts originally thought. So, we have a growing population of humans and livestock combined with a rapidly thawing permafrost release of CO2. What does it all mean? A situation the earth has never faced EVER before in its history. 

Those who don’t believe CO2 emissions are contributing to a pending climate crisis must not see the earth as a living entity. It is. If you keep poisoning something that is living, it’s eventually going to respond negatively. People who smoke live shorter lives than people who don’t. Same holds true to those who don’t eat healthy diets. Doesn’t it make sense to say the same applies to the earth? While cyclical weather patterns may be part of the current warming trend, I think it’s intelligent to assume human consumption is contributing to the acceleration.

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Have you helped the earth today?
Transform green intention
into sustainable action

Thursday, September 3rd, 2009
What have you done for ME lately?
What have you done for ME lately?

Several months ago, I was asked that very question: What have you done to help the earth today? It took me by surprise because I wasn’t expecting it. I was at an eco rally snapping photos and shooting video when a woman carrying a red rubber ball painted like the earth tossed said ball at me and asked the question. I stammered and stuttered and thought before uttering this genius response: “I try to recycle.” The emphasis on the word ”try” made it sound aspirational. She didn’t buy it. In fact, based on the look on her face, you would have thought I said, “I don’t give a rip about the earth.”

The question struck me hard. My response struck me even harder, because it really did come across as if I didn’t care too much. In truth, I’ve been a recycler for years, so I felt somewhat positive about my green intentions. Then in hit me: having green intentions is all about hope and has nothing to do with actions. I suddenly realized that having green intentions without having green actions is nothing but a bunch of hot air — globally warming hot air.

Realizing I needed to do something about my half-hearted activities, I listened carefully to the speakers at the rally so I could absorb the energy and the messages, and then transfer them to my lifestyle. I was surrounded by people who were obviously more driven by sustainable living than I was and it felt infectious in the good infectious kinda way.

Then it happened.

I was introduced to Rose Thornton, founder of ReGeneration Productions and creator of what would become “Mission: Sustainable.” After a brief 5 minute conversation, Rose and I agreed to meet for coffee and discuss this idea she had for the yet-to-be-named show.

What evolved was an opportunity to work with Rose to develop the show concept and, ultimately, a chance to direct the pilot episode. This was a significant moment for one simple reason: My green intentions were now becoming actions. While I still have a long way to go before I become “as sustainable as I wanna be,” I now have the opportunity to be a part of an educational process that will encourage hundreds of thousands to transform their intentions to actions, too.

I’m looking forward to going on this journey of discovery along with Rose and the rest of the cast and crew. I know that by being involved with this project, my life — and the world, too – will change for the better.

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