Posts Tagged ‘Mission: Sustainable’

Nonprofit vs. for profit:
a civilized debate

Saturday, November 28th, 2009

Twice in the last week, I’ve asked for advice on where to turn for startup funding for ReGeneration Productions, LLC, the production company bringing you Mission: Sustainable. Twice, I’ve gotten the same answer: “Go nonprofit; it opens up a world of grants!”

Each time I hear this, I pause to reconsider and come to the same conclusion: Why shouldn’t organizations committed to passion over profit have a larger share of capitalist pie? Why should all do-gooders participate in commerce in separate sphere, guided by special rules and prescriptions? And lastly, call it semantics, but I’ve got a beef with using the phrase “nonprofit” to describe all of these wonderful organizations that have great potential for income. Something about the very wording seems to emasculate a corporation.

Environmentalists are spending a LOT of energy explaining to for-profit companies why they need to build concerns for environmental and social responsibility into their existing profit equations. Books like Natural Capitalism and Cradle to Cradle share roadmaps on how companies should turn a profit in a less resource-intensive way. The trend is to push, coddle, protest, boycott, and embarrass existing companies into good behavior, when maybe it’s time to pour some of that energy into supporting new companies that “get it” from the beginning. Arguably, it’s the same logic as mandating sustainability education for children who will be tomorrow’s leaders. It’s about investing in the leaders of tomorrow today.

I’d like to hear what other folks have to say about the nonprofit vs. for-profit debate. I’m open to rethinking my logic, so let me hear from you: What are the pros and cons in your view?

Yours in business,

Rose

[Images courtesy of http://savantcreativegroup.com/wp-content/uploads/2009/06/money_plant.jpg and http://www.ebooknetworking.com/books/086/547/big0865475873.jpg]

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Working soil so that soil works for us

Wednesday, November 18th, 2009

I believe sustainability comes down to knowing that each choice we make has a “cost.” The true “cost” is a combination of the economic, social and environmental costs set against the offsetting benefits associated with each choice we make. 

The reality of sustainability is that most people only make small changes to their lives. As humans, we are very entrenched in our habits and usually it requires a real awakening for us to make genuine change. This is the beauty of the new show Mission: Sustainable. As the show’s consultants, we have the ability to give each family a true lifestyle makeover.  How does their lifestyle really impact our planet? 

Example landscaping from InHarmonyI am so fortunate to be making a living working with the Earth. As co-founder of In Harmony sustainable landscapes, my work every day is based on working with the land, plants, water and wildlife. If my employees and I do our work correctly, the results are both beneficial and beautiful, and they contribute to real sustainability. As earth stewards, we all can do our part to create a world that can sustain all inhabitants, including humans.

For me, the answers are right under our feet. If we properly care for soil, we can produce a world that feeds, clothes, houses and respects everyone. But to do that, we must understand how precious our soil and water are. And we must understand that only healthy soil will support an intricate web of life. If we can understand the complex soil food-web, then we will see why it is our responsibility to care for the land correctly at all costs.

Do you realize that there are upwards of 4,000,000,000 beneficial organisms in a teaspoon of healthy soil? That’s four billion … with a B! Each one of these organisms is doing its part in the intricate soil food web. Remove or damage one or any of these organisms, and you damage Mother Nature’s ability to provide for our planet. Bacteria, fungus, nematodes, protozoa, earthworms, the list goes on and on. 

Some organisms perform like mycorrhizal fungi, which colonize the roots of plants.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

In fact, did you know that 95 percent of the world’s land plants form a relationship with mycorrhizal fungus? The mycorrizae and roots work in a symbiotic relationship in which each organism benefits. Research estimates that mycorrhizal fungal filaments explore hundreds to thousands of times more soil volume compared to roots alone.

When these symbiotic relationships are allowed to flourish, plants’ roots gain additional water and nutrients from the fungus and the fungus gets sugars from the roots. Research has shown that these exchanges not only improve nutrient and water uptake, root and plant growth, and yield, but that they also reduce transplant shock and drought stress.

Unfortunately many of our common soil practices can degrade the mycorrizae-forming potential of soil. Heavy fertilizer applications, tillage, removal of topsoil, erosion, site preparation, careless home construction, and leaving the soil bare are some of the human activities that can reduce or eliminate beneficial soil fungi. Because of this, all new plantings should be inoculated with mycorrizae after their installation to ensure minimum plant loss and quicker plant establishment—as well as less erosion and runof from your little patch of earth.

Stay tuned for Ladd’s next post on basic soil building practices.

[Mushroom photo courtesy of Flickr user photogirl17: http://www.flickr.com/photos/kitkaphotogirl/3006610477/ / CC BY 2.0]

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Seattle chef exposes innocent family’s dirty little food secrets

Monday, November 16th, 2009
Maybe I should get back in the kitchen where I belong...

Maybe I should get back in the kitchen where I belong...

A dream job, I tell ya. That’s the first thing I thought when producer Rose Thornton and director Jon Sumple informed me that my mission, should I choose to accept it, would be to help a family make greener choices when it comes to their eating habits. First, they said, you’ll whip through their kitchen, flinging cabinets open and exposing their dirty, perhaps trans-fat coated secrets, hidden cleverly behind organic stock boxes. Then, you can take them around the city and educate them about sustainable food choices, and following THAT, you can cook for them and show them how to eat simply, deliciously and with less impact on the planet. Sign me up, I said. I’m game! Show me to these cabinets. Lead me to their refrigerator.

Oh, it wasn’t all a corn-syrup laden cake walk. The family didn’t make it easy for me. There were no arrows pointing to their dirty little food secrets, no red carpets laid out leading me to their processed breakfast sausage patties. But I got them. Oh, yes, I got them. I just had to locate their basement freezer and snag their bag of groceries when they walked in the door, arms laden with fresh purchases. I got my material and I caught them, their unaware fingers gripped around some farmed, frozen imported shrimp. Caught them red-handed, I did, and as it turns out, like most folks, completely unaware of the many issues with imported shrimp.

That's better... Preparing to work the magic.

That's better... Preparing to work the magic.

Truth is, most of us are unaware of the issues surrounding our food choices. It’s easier to digest that way. But Mission: Sustainable isn’t about helping us choke down the overly processed; it’s about making informed choices. Choices, it turns out, that can be delicious. In the filming of our pilot episode, I took their farmed Indonesian shrimp and Jiffy Corn Muffin Mix and I raised them some homemade polenta, braised Northwest greens and wild U.S. pan-seared shrimp. I’d like to think they got the better end of my proverbial spoon.

 

 

Pan-fried wild shrimp with green chile and cheese polenta   

Ingredients:

1 pound wild U.S. shrimp—peeled, deveined

1 tablespoon Ancho chile powder

1/4 teaspoon salt

1 teaspoon brown sugar

1/4 teaspoon thyme, dried

2 tablespoons orange juice

2 cups stock, chicken or pork

2 cups milk, whole

1/2 cup polenta (I like Estancia organic, found in bulk at PCC)

1 cup cheddar cheese (I like Beecher’s Flagship)

2 ounces green chiles, mild—canned are fine, chopped

1/4 teaspoon salt

1 tablespoon butter, unsalted

1 tablespoon vegetable oil

 

Instructions:

Place the peeled and deveined shrimp in a sealable bowl. Add the spices and orange juice. Cover and shake up to coat with rub. Set aside.

Heat the milk, stock and salt to a simmer. Whisk in the polenta gradually, reduce heat and stir for 5 minutes until creamy and tender. Add cheese and chilies and mix in. Serve right away.

Heat a skillet over high heat. Add the butter and oil and, when sizzling, add the shrimp. Cook over high heat without disturbing about a minute on each side, until lightly browned. Don’t overcook. When shrimp just start to curl and turn pink, they are done.

Serve with braised greens (below).

 

Braised Northwest Greens   

Ingredients:

2 tablespoons extra virgin olive oil

1 bunch mustard greens—leaves removed from rib, chopped, rib discarded

1 bunch chard—leaves removed from rib, ribs and leaves sliced separately

1 bunch kale—leaves removed from rib, chopped, rib discarded

1/2 teaspoon salt

2 cups stock, chicken, pork, or vegetable

1 pinch red chile flakes

1 teaspoon honey

1 tablespoon apple cider vinegar—or more to taste

 

Instructions:

Heat a sauce pot over medium high heat. Add oil and then greens and salt. Stir and cook for about a minute. Add stock, chile flakes, honey and vinegar and bring to a boil. Reduce to a simmer and cook down for about 20 minutes, until tender. Serve in bowls with pot liquor.

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Pain in the glass
leaves me seeing green

Friday, November 13th, 2009

What was left of my passenger window.

No, these aren't diamonds. Just what was left of my passenger window.

Last Saturday was Day Three of ReGeneration Production’s Mission: Sustainable pilot shoot, and, despite the rain, I was in a spectacular mood walking the six blocks to my car. We were set to visit Seattle’s Mutual Fish market and tape a segment where Food Consultant Becky Selengut prepares a scrumptious shrimp surprise for our makeover family. All systems were “go,” and I was primed for a productive day.

That is, until I arrived at my car and noticed remnants of crackled glass clinging to the door frame where my passenger window used to be. I was the victim of a smash and grab, and I was instantly panicked. Not by the shattered glass, but by the possibility my lighting gear – essential for the day’s shoot – was lifted by the larcenist from the back of the car. When I opened the hatch, I was oh so thrilled to see the kit was still intact. Big sigh of relief! Appears the thief was more interested in an iPod charge cord and USB cable than $500 worth of lighting equipment. Thank you for your consideration, or ineptitude, my dear intruder.

I still had a schedule to keep, so my wife and son rescued me to deal with the police and insurance calls while I hopped into a backup car and shuttled off to the shoot. And I’m happy to say the rest of the day went off without a hitch. (By the by, Becky’s shrimp, grits and greens were off the hook!)

My son secured a Monday appointment with Safelite AutoGlass to replace the window. The tech dropped by my apartment right on time, reviewed the process with me and said he’d be done in 30 minutes. He was done in 20. It was an efficient repair made even simpler by the electronic work order process. There was only one piece of paper involved in the entire transaction: my sales receipt. The tech scanned my debit card and verified the funds transfer via his cell phone. After that, I used a newfangled pen that scanned my name as I wrote, the tech pushed a few buttons on his phone and we were done in a jiffy.

I asked about the Jetsonian process, intrigued by the sustainability of it all. The tech said it was a relatively new process that “saves a lot of time, makes my job easier and it’s green to boot. Can’t beat that.” He said the word “green”! He gets it. His company gets it: Green is good. So, the next time you experience an auto glass incident, think Safelite and know they are working to make the world more sustainable.

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“Roads”… to where?

Tuesday, November 10th, 2009

A favorite philosopher of mine characterizes human habits as roads. It’s a simple Traffic Jam - flick user lynacconcept, but one that I’ve really fallen in love with. Established habits are easiest to travel because, in effect, they’re so well-used that they might as well be paved. Meanwhile, new or infrequent actions and thought patterns can feel a bit like bushwhacking through blackberries. Although more and more it certainly seems that today’s well-traveled roads are something short of a picnic.

Working with ReGeneration Productions on Mission: Sustainable has set me to thinking quite a bit about habit. No surprise — it’s a concept that has, of course, become central to the show. In fact, one of the truly genius aspects of Mission: Sustainable is, I believe, that the cast and crew don’t just roll in, roll out, and never return to the lives of the featured family. Instead, now that the family has undergone their various “lifestyle makeovers,” they’re just beginning the mission to sustain them.

Experts say it takes somewhere in the neighborhood of one month of effort for a new habit to become solidified. This makes sense. New roads require building after all, and that takes some patience and resourcefulness, even for simple habits like remembering to include grocery bags from home on trips to the store. The family featured on the pilot, meanwhile, is taking on changes across the board, and it’s no accident that the Mission: Sustainable crew will be returning to measure their progress in four weeks’ time.

We live in a part of the world where there are lots of well-traveled roads. Roads that seem simpler, and seem more efficient but which in truth are gigantically wasteful. These roads feel very natural for us to take … but are they? Or are they only familiar?

Off-roading requires attention and effort, of course. The road is unestablished, or perhaps just incomplete. But we know that traveling this new road will make it easier for others to follow. And the destination — a world of increased health, social responsibility, financial efficiency, and stronger local communities — is certainly worth finding our way to.

Special thanks to artist Victoria Christian for permission to use her beautiful painting "Destination Sun" for this post.

Special thanks to artist Victoria Christian for permission to use her painting "Destination Sun" for this post (Notice that subliminal Earth-mama sleeping on her side? Victoria had to point it out to me!). Her website may be viewed at http://www.victoriachristian.com/.

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[Photo courtesy of Flickr user lynac: http://www.flickr.com/photos/lynac/321100379/ / CC BY 2.0]

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Mission: Sustainable cast and crew
get ready for big weekend in Seattle

Friday, November 6th, 2009
Saturday marks Day Three at the makeover family's residence.

Saturday marks Day Three at the makeover family's residence.

Our learn-as-we-go crew takes on its second leg of principal shooting for Mission: Sustainable. On tap this weekend: day three at our makeover residence and location shoots at an organic… well, I  can’t really say because it’s a surprise for the mom, a fish market that – shhhhh! – Seattle’s top chefs are known to frequent, and a Community Supported Agriculture packing warehouse to pick up a CSA box of fresh veggies.

In addition to hauling gear all over the city, we’ll be shooting segments that feature a home energy audit, green transportation and landscaping tips, and makeover recommendations from three of our four sustainability consultants. Food Consultant Becky Selengut and Home Consultants Nicole and Zanetha Matisse will be disclosing all the scary things found during our “Comb the Home” segment which was shot earlier.

What’s “Comb the Home” you ask?

It’s a point in the show where we whisk the family off to experience a lesson in nature and, while they’re away, send in our experts to uncover all things icky and unsustainable in the home. We were also scheduled to tape Personal Care Products Consultant Deanna Duke sharing her discoveries with the family, but her home was invaded this week by a virus that infected ¾ of the family. Deanna, we’re hoping the health fairy sprinkles extra wellness dust on you and yours this weekend!

To help further pique your interest in the show, we’ll be snapping more behind-the-scenes photos, as well as capturing a few “making of” video snippets. Expect to see some of the on-set magic in pix and clips next week. Also, in the coming week, we’ll be expanding our stable of bloggers to everyone involved in the show. It won’t be long until you learn even more about the show and the talented (and quirky) cast of characters we’ve assembled for your viewing pleasure. Stay tuned!

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On second thought,
I’ll pass on the 3,000-mile salad

Tuesday, November 3rd, 2009

Local and season produce at Pike Place Market. Yum!

Produce galour at Pike Place Market. Yum!

I never thought twice about where my food came from prior to relocating from South Florida to Seattle last spring. A year ago, if you asked me where my veggies came from I would have answered with confidence, “the grocery store.”

Now I know better.

You see, South Florida isn’t exactly a mecca of sustainable living. It’s more like Sodom and Gomorrah in that consuming anything and everything is considered an admirable lifestyle. In SoFla, it’s all about presentation – from fancy cars to elaborate homes to convenience dining to lush and thirsty landscaping. You gotta look good to feel good in the land of palm trees, sandy beaches and unbearable humidity.

While I personally didn’t subscribe to an image-driven lifestyle, I was affected by it. I ate out more and shopped less, and never thought twice where my salad veggies came from. That was until I moved to the PNW and met Mission: Sustainable’s Food Consultant Becky Selengut. She might not know this, but Becky is the reason I now read labels to determine where a food item came from and ask whether or not it’s in season.

I never once thought about the concept of seasonal foods before I moved to sustainably driven Seattle. Since Becky opened my eyes to sustainable and seasonable food choices, I learned that loads of grocery store produce is either from California or South America. Aha. I get it. It takes a lot more fuel to get goods from Brazil and Cali than it does from Snohomish County.

Now, Becky has me thinking. If it’s not in season, I try (although, I must confess, I do cheat on occasion) to avoid it. For example, I love tomatoes. And when I learned how short tomato season is locally, I believe I cried. But I was determined to be as green as possible, so I now ask if produce is local. When it is, and it’s in season, I order with gusto. While I can deal with California crops being only a few states away, I can no longer muster the courage to order south of the border salads. The carbon footprint of a 3,000-mile salad is too immense for me to consider.

My selfish side says, “Gee, Becky, thanks for ruining a perfectly delicious salad.” My ever-expanding sustainable side, however, says, “Thank you, Becky. Thank you very much.”

Photo credit: Mary Jo Manzanares

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The little crew that delivered big

Tuesday, October 27th, 2009
The money shot: M:Sustainable's cast together on set for the first time!

The money shot: M:Sustainable's cast together on set for the first time.

Neophytes. Rookies. Set virgins.

Whatever you call them, first-timers on production sets are often intimidated when surrounded by experienced crew. I know I was on my first set 15 years ago in New Orleans. I didn’t know a boom mic from a boom box, and I had no clue what the director of photography (DP) meant when he told me to get the “sticks” from the production van. I nervously asked another set vet what the DP was talking about, and was told in a “why are you here, again?” tone that he wanted the tripod. Of course.

My desire to learn everything I could during my four days in the Big Easy quickly overshadowed my inexperience. The more I asked “how can I help?” the more I was valued for being Jonny on the spot.

Now I’m the one working with an inexperienced crew on the pilot episode of “Mission:Sustainable” and I relish the opportunity. Save for me and DP Anthony Rowe, none of our crew had production experience when principal shooting began this past weekend. However, what they lacked in technical know-how, they made up for with the “how can I help?” attitude I exhibited many moons ago.

They showed up exuding enthusiasm and a willingness to do whatever was asked. We explained how to read storyboards and relate scenes and takes to a clapboard; how to hold a boom mic and tote sound gear; Crew on the stairsand how to use light reflectors and walk backwards at the same time – no easy feat! And when it came time to move gear from one place to another, I never had to ask; the crew anticipated and just did it. Working with such a willing bunch made it easier for me to focus on what was happening in front of the camera rather than behind it.

When working on a shoestring budget (interpreted: we need your help but we can’t pay you), positive attitude is invaluable on set. We had plenty of it over the weekend, and I look forward to working with our not-so-inexperienced-crew in the coming weeks.

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Meet Megan Hilfer:
Half of our dynamic host duo

Tuesday, September 1st, 2009

I am an educator. No, I’m not a teacher. I am a communicator; a public relations professional with a passion for sustainability. I work with some amazing companies and organizations that are driving change for a greener future, and in helping to tell their stories, I help educate others. That is my favorite part of the job – shining light on new and different ways to benefit people and the planet.

When I read about the casting call for Mission: Sustainable, I realized this could be another way to inspire people and show them how to make greener choices. And man, am I happy they decided to bring me onboard.

I am honored to be a part of this amazing cast and crew. I am so excited to not only share what I know and love, but to learn from our expert consultants. Their collective energy, enthusiasm, and knowledge is truly awe-inspiring. Plus, they are just really fun people to be around. Trust me, this is going to be good TV.

Megan
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