Posts Tagged ‘Mission:Sustainable’

Quiet on the set!

Monday, November 30th, 2009
Deanna Duke, our personal care consultant and author of The Crunchy Chicken, a fabulous blog on sustainable living. Click this image to check it out!

Deanna Duke, our personal care consultant and author of her own fantastic blog on sustainable living, The Crunchy Chicken. Click here to check it out.

I’ve been busy these last few weeks with my first day of filming of Mission: Sustainable, recovering from the swine flu, preparing materials for the family’s makeover, and planning for the next shoot. Yes, the shoot that keeps getting rescheduled because of this piggy flu that seems to be affecting all of Seattle in giant waves of fever and hacking coughs. You can almost hear the oinking. In any event, my first day of filming went really well. We had clear weather, which was important, since we were filming outside for the first part of the day working on different sequences and other scenes that will be used in the intro to the show. 

We also shot some scenes of us arriving at the house to do the makeover as well as those of us doing the makeover looking through the house for what I call “egregious acts of carbon consumption.” I wasn’t as nervous during the shoot as I thought I would be, probably because we were on the “set” for a few hours doing random filming before I was on the spot, digging through their soaps and sundries, explaining what I’d found. I won’t go into details (you’ll have to wait to watch the pilot for that), but suffice it to say that I have plenty of material to work with.

For my portion of the makeover, an additional sequence has been filmed, with a special treat for one of the members of the family. Unfortunately, I wasn’t able to attend because of being sick. Either way, I’ve got a number of things I want to focus on to help this family reduce their carbon, plastic, petroleum, and paper consumption. And, more importantly, to reduce their exposure to dangerous chemicals.

We’ll be filming my makeover piece here soon and once that’s done, along with some other footage, we’ll finally be done filming the pilot. And, then, all that’s left to do will be, well, the lion’s share of the work—editing all those hours of footage into a pilot that is. I’ll be posting more about the next filming session as soon as we do it!

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Nonprofit vs. for profit:
a civilized debate

Saturday, November 28th, 2009

Twice in the last week, I’ve asked for advice on where to turn for startup funding for ReGeneration Productions, LLC, the production company bringing you Mission: Sustainable. Twice, I’ve gotten the same answer: “Go nonprofit; it opens up a world of grants!”

Each time I hear this, I pause to reconsider and come to the same conclusion: Why shouldn’t organizations committed to passion over profit have a larger share of capitalist pie? Why should all do-gooders participate in commerce in separate sphere, guided by special rules and prescriptions? And lastly, call it semantics, but I’ve got a beef with using the phrase “nonprofit” to describe all of these wonderful organizations that have great potential for income. Something about the very wording seems to emasculate a corporation.

Environmentalists are spending a LOT of energy explaining to for-profit companies why they need to build concerns for environmental and social responsibility into their existing profit equations. Books like Natural Capitalism and Cradle to Cradle share roadmaps on how companies should turn a profit in a less resource-intensive way. The trend is to push, coddle, protest, boycott, and embarrass existing companies into good behavior, when maybe it’s time to pour some of that energy into supporting new companies that “get it” from the beginning. Arguably, it’s the same logic as mandating sustainability education for children who will be tomorrow’s leaders. It’s about investing in the leaders of tomorrow today.

I’d like to hear what other folks have to say about the nonprofit vs. for-profit debate. I’m open to rethinking my logic, so let me hear from you: What are the pros and cons in your view?

Yours in business,

Rose

[Images courtesy of http://savantcreativegroup.com/wp-content/uploads/2009/06/money_plant.jpg and http://www.ebooknetworking.com/books/086/547/big0865475873.jpg]

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Working soil so that soil works for us

Wednesday, November 18th, 2009

I believe sustainability comes down to knowing that each choice we make has a “cost.” The true “cost” is a combination of the economic, social and environmental costs set against the offsetting benefits associated with each choice we make. 

The reality of sustainability is that most people only make small changes to their lives. As humans, we are very entrenched in our habits and usually it requires a real awakening for us to make genuine change. This is the beauty of the new show Mission: Sustainable. As the show’s consultants, we have the ability to give each family a true lifestyle makeover.  How does their lifestyle really impact our planet? 

Example landscaping from InHarmonyI am so fortunate to be making a living working with the Earth. As co-founder of In Harmony sustainable landscapes, my work every day is based on working with the land, plants, water and wildlife. If my employees and I do our work correctly, the results are both beneficial and beautiful, and they contribute to real sustainability. As earth stewards, we all can do our part to create a world that can sustain all inhabitants, including humans.

For me, the answers are right under our feet. If we properly care for soil, we can produce a world that feeds, clothes, houses and respects everyone. But to do that, we must understand how precious our soil and water are. And we must understand that only healthy soil will support an intricate web of life. If we can understand the complex soil food-web, then we will see why it is our responsibility to care for the land correctly at all costs.

Do you realize that there are upwards of 4,000,000,000 beneficial organisms in a teaspoon of healthy soil? That’s four billion … with a B! Each one of these organisms is doing its part in the intricate soil food web. Remove or damage one or any of these organisms, and you damage Mother Nature’s ability to provide for our planet. Bacteria, fungus, nematodes, protozoa, earthworms, the list goes on and on. 

Some organisms perform like mycorrhizal fungi, which colonize the roots of plants.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

The mycelium (a rootlike network of filaments) of many fungi form semiotic relationships with 95 percent of land plants, giving the plants access to water and nutrients from hundreds or even thousands of times more soil mass in exchange for sugars. However, this can only take place in healthy soil.

In fact, did you know that 95 percent of the world’s land plants form a relationship with mycorrhizal fungus? The mycorrizae and roots work in a symbiotic relationship in which each organism benefits. Research estimates that mycorrhizal fungal filaments explore hundreds to thousands of times more soil volume compared to roots alone.

When these symbiotic relationships are allowed to flourish, plants’ roots gain additional water and nutrients from the fungus and the fungus gets sugars from the roots. Research has shown that these exchanges not only improve nutrient and water uptake, root and plant growth, and yield, but that they also reduce transplant shock and drought stress.

Unfortunately many of our common soil practices can degrade the mycorrizae-forming potential of soil. Heavy fertilizer applications, tillage, removal of topsoil, erosion, site preparation, careless home construction, and leaving the soil bare are some of the human activities that can reduce or eliminate beneficial soil fungi. Because of this, all new plantings should be inoculated with mycorrizae after their installation to ensure minimum plant loss and quicker plant establishment—as well as less erosion and runof from your little patch of earth.

Stay tuned for Ladd’s next post on basic soil building practices.

[Mushroom photo courtesy of Flickr user photogirl17: http://www.flickr.com/photos/kitkaphotogirl/3006610477/ / CC BY 2.0]

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Pain in the glass
leaves me seeing green

Friday, November 13th, 2009

What was left of my passenger window.

No, these aren't diamonds. Just what was left of my passenger window.

Last Saturday was Day Three of ReGeneration Production’s Mission: Sustainable pilot shoot, and, despite the rain, I was in a spectacular mood walking the six blocks to my car. We were set to visit Seattle’s Mutual Fish market and tape a segment where Food Consultant Becky Selengut prepares a scrumptious shrimp surprise for our makeover family. All systems were “go,” and I was primed for a productive day.

That is, until I arrived at my car and noticed remnants of crackled glass clinging to the door frame where my passenger window used to be. I was the victim of a smash and grab, and I was instantly panicked. Not by the shattered glass, but by the possibility my lighting gear – essential for the day’s shoot – was lifted by the larcenist from the back of the car. When I opened the hatch, I was oh so thrilled to see the kit was still intact. Big sigh of relief! Appears the thief was more interested in an iPod charge cord and USB cable than $500 worth of lighting equipment. Thank you for your consideration, or ineptitude, my dear intruder.

I still had a schedule to keep, so my wife and son rescued me to deal with the police and insurance calls while I hopped into a backup car and shuttled off to the shoot. And I’m happy to say the rest of the day went off without a hitch. (By the by, Becky’s shrimp, grits and greens were off the hook!)

My son secured a Monday appointment with Safelite AutoGlass to replace the window. The tech dropped by my apartment right on time, reviewed the process with me and said he’d be done in 30 minutes. He was done in 20. It was an efficient repair made even simpler by the electronic work order process. There was only one piece of paper involved in the entire transaction: my sales receipt. The tech scanned my debit card and verified the funds transfer via his cell phone. After that, I used a newfangled pen that scanned my name as I wrote, the tech pushed a few buttons on his phone and we were done in a jiffy.

I asked about the Jetsonian process, intrigued by the sustainability of it all. The tech said it was a relatively new process that “saves a lot of time, makes my job easier and it’s green to boot. Can’t beat that.” He said the word “green”! He gets it. His company gets it: Green is good. So, the next time you experience an auto glass incident, think Safelite and know they are working to make the world more sustainable.

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Mission: Sustainable cast and crew
get ready for big weekend in Seattle

Friday, November 6th, 2009
Saturday marks Day Three at the makeover family's residence.

Saturday marks Day Three at the makeover family's residence.

Our learn-as-we-go crew takes on its second leg of principal shooting for Mission: Sustainable. On tap this weekend: day three at our makeover residence and location shoots at an organic… well, I  can’t really say because it’s a surprise for the mom, a fish market that – shhhhh! – Seattle’s top chefs are known to frequent, and a Community Supported Agriculture packing warehouse to pick up a CSA box of fresh veggies.

In addition to hauling gear all over the city, we’ll be shooting segments that feature a home energy audit, green transportation and landscaping tips, and makeover recommendations from three of our four sustainability consultants. Food Consultant Becky Selengut and Home Consultants Nicole and Zanetha Matisse will be disclosing all the scary things found during our “Comb the Home” segment which was shot earlier.

What’s “Comb the Home” you ask?

It’s a point in the show where we whisk the family off to experience a lesson in nature and, while they’re away, send in our experts to uncover all things icky and unsustainable in the home. We were also scheduled to tape Personal Care Products Consultant Deanna Duke sharing her discoveries with the family, but her home was invaded this week by a virus that infected ¾ of the family. Deanna, we’re hoping the health fairy sprinkles extra wellness dust on you and yours this weekend!

To help further pique your interest in the show, we’ll be snapping more behind-the-scenes photos, as well as capturing a few “making of” video snippets. Expect to see some of the on-set magic in pix and clips next week. Also, in the coming week, we’ll be expanding our stable of bloggers to everyone involved in the show. It won’t be long until you learn even more about the show and the talented (and quirky) cast of characters we’ve assembled for your viewing pleasure. Stay tuned!

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On second thought,
I’ll pass on the 3,000-mile salad

Tuesday, November 3rd, 2009

Local and season produce at Pike Place Market. Yum!

Produce galour at Pike Place Market. Yum!

I never thought twice about where my food came from prior to relocating from South Florida to Seattle last spring. A year ago, if you asked me where my veggies came from I would have answered with confidence, “the grocery store.”

Now I know better.

You see, South Florida isn’t exactly a mecca of sustainable living. It’s more like Sodom and Gomorrah in that consuming anything and everything is considered an admirable lifestyle. In SoFla, it’s all about presentation – from fancy cars to elaborate homes to convenience dining to lush and thirsty landscaping. You gotta look good to feel good in the land of palm trees, sandy beaches and unbearable humidity.

While I personally didn’t subscribe to an image-driven lifestyle, I was affected by it. I ate out more and shopped less, and never thought twice where my salad veggies came from. That was until I moved to the PNW and met Mission: Sustainable’s Food Consultant Becky Selengut. She might not know this, but Becky is the reason I now read labels to determine where a food item came from and ask whether or not it’s in season.

I never once thought about the concept of seasonal foods before I moved to sustainably driven Seattle. Since Becky opened my eyes to sustainable and seasonable food choices, I learned that loads of grocery store produce is either from California or South America. Aha. I get it. It takes a lot more fuel to get goods from Brazil and Cali than it does from Snohomish County.

Now, Becky has me thinking. If it’s not in season, I try (although, I must confess, I do cheat on occasion) to avoid it. For example, I love tomatoes. And when I learned how short tomato season is locally, I believe I cried. But I was determined to be as green as possible, so I now ask if produce is local. When it is, and it’s in season, I order with gusto. While I can deal with California crops being only a few states away, I can no longer muster the courage to order south of the border salads. The carbon footprint of a 3,000-mile salad is too immense for me to consider.

My selfish side says, “Gee, Becky, thanks for ruining a perfectly delicious salad.” My ever-expanding sustainable side, however, says, “Thank you, Becky. Thank you very much.”

Photo credit: Mary Jo Manzanares

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The little crew that delivered big

Tuesday, October 27th, 2009
The money shot: M:Sustainable's cast together on set for the first time!

The money shot: M:Sustainable's cast together on set for the first time.

Neophytes. Rookies. Set virgins.

Whatever you call them, first-timers on production sets are often intimidated when surrounded by experienced crew. I know I was on my first set 15 years ago in New Orleans. I didn’t know a boom mic from a boom box, and I had no clue what the director of photography (DP) meant when he told me to get the “sticks” from the production van. I nervously asked another set vet what the DP was talking about, and was told in a “why are you here, again?” tone that he wanted the tripod. Of course.

My desire to learn everything I could during my four days in the Big Easy quickly overshadowed my inexperience. The more I asked “how can I help?” the more I was valued for being Jonny on the spot.

Now I’m the one working with an inexperienced crew on the pilot episode of “Mission:Sustainable” and I relish the opportunity. Save for me and DP Anthony Rowe, none of our crew had production experience when principal shooting began this past weekend. However, what they lacked in technical know-how, they made up for with the “how can I help?” attitude I exhibited many moons ago.

They showed up exuding enthusiasm and a willingness to do whatever was asked. We explained how to read storyboards and relate scenes and takes to a clapboard; how to hold a boom mic and tote sound gear; Crew on the stairsand how to use light reflectors and walk backwards at the same time – no easy feat! And when it came time to move gear from one place to another, I never had to ask; the crew anticipated and just did it. Working with such a willing bunch made it easier for me to focus on what was happening in front of the camera rather than behind it.

When working on a shoestring budget (interpreted: we need your help but we can’t pay you), positive attitude is invaluable on set. We had plenty of it over the weekend, and I look forward to working with our not-so-inexperienced-crew in the coming weeks.

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Meet Megan Hilfer:
Half of our dynamic host duo

Tuesday, September 1st, 2009

I am an educator. No, I’m not a teacher. I am a communicator; a public relations professional with a passion for sustainability. I work with some amazing companies and organizations that are driving change for a greener future, and in helping to tell their stories, I help educate others. That is my favorite part of the job – shining light on new and different ways to benefit people and the planet.

When I read about the casting call for Mission: Sustainable, I realized this could be another way to inspire people and show them how to make greener choices. And man, am I happy they decided to bring me onboard.

I am honored to be a part of this amazing cast and crew. I am so excited to not only share what I know and love, but to learn from our expert consultants. Their collective energy, enthusiasm, and knowledge is truly awe-inspiring. Plus, they are just really fun people to be around. Trust me, this is going to be good TV.

Megan
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